How to find e-commerce success in France

France is a natural export partner for UK businesses and is a lucrative market to explore, especially for online retailers.

Download our whitepaper to discover more

Download your whitepaper on e-commerce in France & discover:

  • Key facts about the French e-commerce market
  • Which British products do they buy?
  • Retail trends in France and customer's expectations 
  • Delivery trends
  • How M-commerce is affecting France
  • Tips for success
And much more!

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The French Market

As one of the “big three” players in European e-commerce alongside the UK and Germany, France represents a €72bn opportunity – and despite sluggish performance in the economy at large, the potential for online shopping just keeps on growing.

Retail Trends

The retail landscape in France shares many of the same characteristics of other European markets, with increasing consumer demands and price competition, as well as the move to multi-channel retailing. But it also has some more unique qualities:most notably the strength of its hypermarkets and department stores.


The rise of m-commerce is gaining momentum in France. Partly that’s down to access – as those who own a smart device increased from 49 per cent in 2014 to 62 per cent in 2015. But retailers have responded and now 94 per cent of online retailers in the market offer a mobile site.

La Poste is our parent company, so we are your ecommerce delivery expert in the UK for France

Asendia's parent company is La Poste, the national mail and parcel operator in France. We therefore have unique access from the UK to the most trusted ecommerce delivery services in France: postal services, packet services and courier services.